Click on the Install now button in the center of the screen, under the Windows 7 logo.
This will officially begin the Windows 7 installation process.
Note: Do not click the Repair your computer link at the bottom of the window even if you're completing this new installation of Windows 7 as part of some larger repair project for your computer.
The Repair your computer link is usually used to start a Windows 7 Startup Repair or perform another task from System Recovery Options in Windows 7.
